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In January 2020, Lebrija was appointed EVP Chief Commercial Officer at ViacomCBS Networks Americas and is responsible for the revenue and strategy of all business lines and marketing in the Latin American region, US Hispanic market and Canada. He oversees Ad Sales, Content Distribution and Consumer Products, and he is responsible for the monetization of the portfolio brands and events in the region under the brands MTV, Nickelodeon, Comedy Central, Paramount Network, Pluto TV, Backdoor and VidCon.
Since joining ViacomCBS Networks Americas as General Manager for Mexico in 2010, Eduardo Lebrija has taken on many roles, previously he was General Manager for North Latin America and SVP of Ad Sales. He significantly grew and consolidated the evolution from the traditional business to the emerging and multiplatform business, leading the advertising sales teams in Latin America.