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Alejandro Suárez Atencio- Media Strategy Lead- DIRECTV Latin America

Pablo Greco- Ad Sales Director- WarnerMedia Chile

Jonatan Fasano- Director Digital- Grupo América

Héctor Pita- Head of Addressable Sales Product- Totalplay

Hector Pita is a specialist on marketing, sales and business development, who is currently Head of Ad Sales for Totalplay, the leading telecomms, entertainment and business solutions provider in the IPTV market in Mexico. Recently, Totalplay and Google launched a beta project for the first programmatic platform of Linear Addressable Advertising using Google Marketing Platform (productive will start next May).

Pablo Massi- Gerente General- América TV Perú

Massi, comunicador por la Universidad Católica de Argentina, con especialidad en medios masivos, antes de asumir su rol como Gerente General de América TV Perú, gerente comercial de la emisora. Anteriormente fue gerente de Investigación y Desarrollo de Medios en Telefónica de Perú, para luego pasar a América Televisión, donde se inició como gerente de Marketing.

Patrick Casal- Sr. Director Latin America- Xandr

Patrick Casal is the Senior Director of LatAm at Xandr, AT&T’s advertising & analytics company. Over the last 7 years, Patrick has been responsible for introducing Xandr’s advertising technology platform and products to publishers, marketers, and programmatic companies throughout the region. Prior to working at Xandr, Patrick worked at Bridgewater Associates, a global investment fund in Connecticut, USA. Patrick has his bachelor’s degree in economics from McGill University in Montreal, Canada.