B2C Operator

Alejandro Suárez Atencio- Media Strategy Lead- DIRECTV Latin America

Héctor Pita- Head of Addressable Sales Product- Totalplay

Hector Pita is a specialist on marketing, sales and business development, who is currently Head of Ad Sales for Totalplay, the leading telecomms, entertainment and business solutions provider in the IPTV market in Mexico. Recently, Totalplay and Google launched a beta project for the first programmatic platform of Linear Addressable Advertising using Google Marketing Platform (productive will start next May).