Hector Pita is a specialist on marketing, sales and business development, who is currently Head of Ad Sales for Totalplay, the leading telecomms, entertainment and business solutions provider in the IPTV market in Mexico. Recently, Totalplay and Google launched a beta project for the first programmatic platform of Linear Addressable Advertising using Google Marketing Platform (productive will start next May).
In January 2020, Lebrija was appointed EVP Chief Commercial Officer at ViacomCBS Networks Americas and is responsible for the revenue and strategy of all business lines and marketing in the Latin American region, US Hispanic market and Canada. He oversees Ad Sales, Content Distribution and Consumer Products, and he is responsible for the monetization of the portfolio brands and events in the region under the brands MTV, Nickelodeon, Comedy Central, Paramount Network, Pluto TV, Backdoor and VidCon.
Experienced international business leader who embraces cultural diversity and highly competitive environments. Results oriented, bilingual with functional expertise as Marketing/Commercial Leader and Business Units Manager.
Líder empresarial, experto en comercialización, agente de cambio, emprendedor y siempre enfocado en la mejora continua; cosechando éxitos por más de 25 años en la industria publicitaria y turística.
Eduardo dedicates his career to what he is most passionate about in the professional field: management, growth and profitability of businesses on digital platforms, with leadership positions in the areas of Content, Advertising and Strategic Planning, focused on the success of marketing campaigns, development of cross-platform products and audiences loyalty.