Agenda – Day 2 – Nextv Ad Latin America

Nextv Ad Latin America is part of Dataxis events.

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Nextv Ad Latin America - Agenda Day 2 - Wednesday, May 11th

09:00 - 09:45 AM (GMT-5)
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CTV: the next frontier of personalized advertising

  • Smart TVs and addressable advertising
  • Advertising business models on streaming devices
  • Opportunities for TV networks and content owners
  • Addressable for Android TV in Smart TVs

09:45 - 10:00 | 15 min

Break & Networking

10:00 - 10:45 AM (GMT-5)
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Data, analytics and multiplatform TV audience measurement

  • The compliance challenge of data & analytics
  • Social networks video audience and impact
  • VOD and catch up integrated measurement
  • New data and analytics suppliers