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Agenda – Day 1 – Nextv Ad Latin America

Nextv Ad Latin America is part of Dataxis events.

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Dataxis

Nextv Ad Latin America - Agenda Day 1 - Tuesday, May 10th

09:00 - 09:55 AM (GMT-5)

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Addressable advertising opportunities for Pay TV Operators & Networks

Addressable TV ad for cable, DTH, IPTV and OTT
Revenue sharing with TV networks and tech partners
New ad formats for linear and catch up: channel switching, new screen
Operators ad sales deployment

9:55 - 10:00 | 5 min

Break & Networking

10:00 - 10:45 AM (GMT-5)

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The challenge of Ad Insertion in the era of personalization and multiscreen

The future and cost of Ad Insertion in Hbbtv and ATSC 3.0
Ad Insertion in the multi device puzzle
Could we really trust in a seamless Ad Insertion in OTT?
Is Android ready for Ad Insertion on Addressable TV?

10:45 - 11:00 | 15 min

Break & Networking

11:00 - 11:45 AM (GMT-5)

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The roadmap to advanced advertising for FTA broadcasters

Dynamic Ad insertion and performance in FTA broadcasting
Social Networks and multi-platform strategies
The role of FAST services for advertising
Opportunities of HBBTV and ATSC 3.0