Agenda – Day 1 – Nextv Ad Latin America

Nextv Ad Latin America is part of Dataxis events.

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Nextv Ad Latin America - Agenda Day 1 - Tuesday, May 10th

09:00 - 09:55 AM (GMT-5)
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Addressable advertising opportunities for Pay TV Operators & Networks

  • Addressable TV ad for cable, DTH, IPTV and OTT
  • Revenue sharing with TV networks and tech partners
  • New ad formats for linear and catch up: channel switching, new screen
  • Operators ad sales deployment

9:55 - 10:00 | 5 min

Break & Networking

10:00 - 10:45 AM (GMT-5)
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The challenge of Ad Insertion in the era of personalization and multiscreen

  • The future and cost of Ad Insertion in Hbbtv and ATSC 3.0
  • Ad Insertion in the multi device puzzle
  • Could we really trust in a seamless Ad Insertion in OTT?
  • Is Android ready for Ad Insertion on Addressable TV?

10:45 - 11:00 | 15 min

Break & Networking

11:00 - 11:45 AM (GMT-5)
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The roadmap to advanced advertising for FTA broadcasters

  • Dynamic Ad insertion and performance in FTA broadcasting
  • Social Networks and multi-platform strategies
  • The role of FAST services for advertising
  • Opportunities of HBBTV and ATSC 3.0