Agenda – Day 2 – Nextv Ad Latin America

Nextv Ad Latin America is part of Dataxis events.

This site is operated by a business or businesses owned by Dataxis SARL and all copyright resides with them. DATAXIS registered in France with number 423 163 385 RCS Paris France with registered office 10 rue Pergolese 75116 – Paris FRANCE


Nextv Ad Latin America - Agenda Day 2 - Thursday, May 27th

9:00 to 9:50 - (GMT-5) CDMX/ COL

Opportunities for AVOD in Latin America

  • FAST multichannel: the future of FTA broadcasting?
  • Freemium models: AVOD/FAST + SVOD
  • AVOD to TV: streaming devices, smart TVs and connected STBs
  • Addressable AVOD: formats and performance

Dataxis Youtube
10:30 to 11:20 - (GMT-5) CDMX/ COL

New multiplatform TV audience measurement

  • Multiscreen and multiplatform audience measurement
  • Social networks video audience and impact
  • VOD and catch up integrated measurement
  • New data and analytics suppliers

Dataxis Youtube
11:40 to 12:30 - (GMT-5) CDMX/ COL

Private and Premium Ad Marketplaces

  • How to raise CPA value for TV
  • TV groups premium marketplaces
  • Premium Ad sales strategies for advertisers
  • Hybrid last minute programmatic sales

Dataxis Youtube