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Agenda – Day 2 – Nextv Ad Latin America

Nextv Ad Latin America is part of Dataxis events.

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Dataxis

Nextv Ad Latin America - Agenda Day 2 - Thursday, May 27th

9:00 to 9:50 - (GMT-5) CDMX/ COL

Opportunities for AVOD in Latin America

  • FAST multichannel: the future of FTA broadcasting?
  • Freemium models: AVOD/FAST + SVOD
  • AVOD to TV: streaming devices, smart TVs and connected STBs
  • Addressable AVOD: formats and performance

Dataxis Youtube
10:30 to 11:20 - (GMT-5) CDMX/ COL

New multiplatform TV audience measurement

  • Multiscreen and multiplatform audience measurement
  • Social networks video audience and impact
  • VOD and catch up integrated measurement
  • New data and analytics suppliers

Dataxis Youtube
11:40 to 12:30 - (GMT-5) CDMX/ COL

Private and Premium Ad Marketplaces

  • How to raise CPA value for TV
  • TV groups premium marketplaces
  • Premium Ad sales strategies for advertisers
  • Hybrid last minute programmatic sales

Dataxis Youtube