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Agenda – Day 2 – Nextv Ad Latin America

Nextv Ad Latin America is part of Dataxis events.

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Dataxis

Thursday, May 27th

9:00 - 9:50 | 50 mins
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Oportunities for AVOD

  • AVOD multichannel: the future of FTA broadcasting?
  • Freemium models: AVOD and SVOD
  • AVOD to TV: streaming devices, smart TV and connected STB
  • Addressable AVOD: formats and performance

9:50 - 10:30 | 40 mins

Break & Networking

10:30 - 11:20 | 50 mins
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New multiplatform TV audience measurement

  • Multiscreen and multiplatform audience measurement
  • Social networks video audience and impact
  • VOD and catch up integrated measurement
  • New data and analytics suppliers

11:20 - 11:40 | 20 mins

Break & Networking

11:40 - 12:30 | 50 mins
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Private and Premium Ad Marketplaces

  • How to raise CPA value for TV
  • TV groups premium marketplaces
  • Premium Ad sales strategies for advertisers
  • Hybrid last minute programmatic sales