Agenda – Day 1 – Nextv Ad Latin America

Nextv Ad Latin America is part of Dataxis events.

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Nextv Ad Latin America - Agenda Day 1 - Wednesday, May 26th

9:00 to 10:00 - (GMT-5) CDMX/ COL

Advanced advertising opportunities for FTA broadcasters

  • Addressable multi-platform strategies and cross-device ad campaigns
  • Dynamic Ad insertion and performance in FTA broadcasting
  • The role of FTA streaming for advertising
  • Opportunities of HBBTV and ATSC 3.0

10:30 to 11:20 - (GMT-5) CDMX/ COL

Addressable TV for Pay TV Operators

  • Addressable TV ad for cable, DTH, IPTV and OTT
  • Content generation specific for clustering
  • Revenue sharing with TV networks and tech partners
  • New ad formats for linear and catch up: channel switching, new screen
  • Operators ad sales deployment

11:40 to 12:30 - (GMT-5) CDMX/ COL
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The boom of Android TV STBs and new ad revenues

  • Addressable ad management on Android TV STBs
  • Addressable advertising options for legacy STBs
  • Android TV vs. AOSP opportunities
  • Migration to Android STBs in Latin America