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Agenda – Day 1 – Nextv Ad Latin America

Nextv Ad Latin America is part of Dataxis events.

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Dataxis

Wednesday, May 26th

9:00 to 10:00 - (GMT-5) CDMX/ COL

Advanced advertising opportunities for FTA broadcasters

Addressable multi-platform strategies and cross-device ad campaigns
Dynamic Ad insertion and performance in FTA broadcasting
The role of FTA streaming for advertising
Opportunities of HBBTV and ATSC 3.0

10:30 to 11:20 - (GMT-5) CDMX/ COL

Addressable TV for Pay TV Operators

Addressable TV ad for cable, DTH, IPTV and OTT
Content generation specific for clustering
Revenue sharing with TV networks and tech partners
New ad formats for linear and catch up: channel switching, new screen
Operators ad sales deployment

11:40 to 12:30 - (GMT-5) CDMX/ COL

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The boom of Android TV STBs and new ad revenues

Addressable ad management on Android TV STBs
Addressable advertising options for legacy STBs
Android TV vs. AOSP opportunities
Migration to Android STBs in Latin America