Agenda – Day 1 – Nextv Ad Latin America

Nextv Ad Latin America is part of Dataxis events.

This site is operated by a business or businesses owned by Dataxis SARL and all copyright resides with them. DATAXIS registered in France with number 423 163 385 RCS Paris France with registered office 10 rue Pergolese 75116 – Paris FRANCE

Dataxis

Tuesday, May 26th

9:00 - 9:10 | 10 mins

Welcome words

9:10 - 10:00 | 50 mins

Add to Calendar

Addressable TV for FTA broadcasters

Dynamic Ad insertion and performance in FTA broadcasting
Social Networks and multi-platform strategies
The role of FTA streaming for advertising
Opportunities of HBBTV and ATSC 3.0

10:00 - 10:30 | 30 mins

Break & Networking

10:30 - 11:20 | 50 mins

Add to Calendar

Addressable TV for Pay TV Operators

Addressable TV ad for cable, DTH, IPTV and OTT
Content generation specific for clustering
Revenue sharing with TV networks and tech partners
New ad formats for linear and catch up: channel switching, new screen

11:20 - 11:40 | 20 mins

Break & Networking

11:40 - 12:30 | 50 mins

Add to Calendar

The boom of Android TV STB and new ad revenues

Addressable ad management on Android TV STBs
Android TV vs. AOSP opportunities
Android TV vs. other connectable STBs
Migration to Android STB in Latin America