EnAdLat
Agenda – Day 1 – Nextv Ad Latin America

Nextv Ad Latin America is part of Dataxis events.

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Dataxis

Tuesday, May 26th

Tuesday, May 26th Thursday, May 27th
9:00 - 9:10 | 10 mins

Welcome words

9:10 - 10:00 | 50 mins
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Addressable TV for FTA broadcasters

  • Dynamic Ad insertion and performance in FTA broadcasting
  • Social Networks and multi-platform strategies
  • The role of FTA streaming for advertising
  • Opportunities of HBBTV and ATSC 3.0

10:00 - 10:30 | 30 mins

Break & Networking

10:30 - 11:20 | 50 mins
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Addressable TV for Pay TV Operators

  • Addressable TV ad for cable, DTH, IPTV and OTT
  • Content generation specific for clustering
  • Revenue sharing with TV networks and tech partners
  • New ad formats for linear and catch up: channel switching, new screen

11:20 - 11:40 | 20 mins

Break & Networking

11:40 - 12:30 | 50 mins
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The boom of Android TV STB and new ad revenues

  • Addressable ad management on Android TV STBs
  • Android TV vs. AOSP opportunities
  • Android TV vs. other connectable STBs
  • Migration to Android STB in Latin America